Sponsorship Topics

Strategy

Sponsor Perspective: Trends To Watch In 2016

Sponsor Perspective: Trends To Watch In 2016

Executives from Barclays, Mondelez and Visa share sponsorship and activation trends this year

Strategy

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience

Activation

NBA All-Star 2016 Partner Activation

NBA All-Star 2016 Partner Activation

Canada Goose, Intel, Mountain Dew, Tissot and Verizon activate NBA All-Star for the first time

New Sponsor

Selfeo Launches Sponsorship Push

Selfeo Launches Sponsorship Push

Smart phone app partners with Roush Fenway Racing and Boston Red Sox to build visibility and drive usage

Adding Value

The Growing Popularity Of B2B Networking Councils

The Growing Popularity Of B2B Networking Councils

Rightsholders add value by offering access to new sales channels

Packaging

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

NBA team posts 50 percent increase in sponsorship revenue over the past three years while trimming its corporate partner roster

Activation

Astellas Extends PGA Tour Sponsorship Through 2020

Astellas Extends PGA Tour Sponsorship Through 2020

Pharma launches two new activation programs based on lessons learned from initial three-year run

New Sponsor

Old Spice Partners With Tough Mudder

Old Spice Partners With Tough Mudder

Obstacle course series finds success as a platform for new product launches

Selling

Where To Look For Sponsorship Dollars In 2016

Where To Look For Sponsorship Dollars In 2016

Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge

Best Practice

Essence Shares The Love At Sponsor Awards

Essence Shares The Love At Sponsor Awards

Essence Festival uses sponsor awards to reward activation, strengthen relationships and showcase new programming

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