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Sponsorship Topics

Research

The Most Likely Categories To Purchase Exclusivity

The Most Likely Categories To Purchase Exclusivity

Non-alcoholic beverages are the most likely products to purchase exclusivity, while restaurants are the least likely

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Activation

How The San Francisco 49ers Approach The Technology Category

How The San Francisco 49ers Approach The Technology Category

NFL team uses “creative counsel” to ensure activation programs are authentic and relevant to fans; Intel, Esurance and SAP gear up new initiatives

Selling

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Cash Versus In-Kind: Payment Habits Of The Top Ten Sponsorship Categories

Financial services is the most likely category to pay cash, while media is the most likely category to pay in-kind, according to IEG’s Property/Sponsorship Benchmarking Survey

Packaging

Best Practices: Incorporating Sponsors Into Social Media

Best Practices: Incorporating Sponsors Into Social Media

Rightsholders must walk a fine line when incorporating sponsors into Twitter posts, Instagram photos and other social media content

Research

The Top Five Sponsor Categories By Property Type

The Top Five Sponsor Categories By Property Type

The bank and auto categories top the list of most active sponsors, with media and beverages in a close second

Activation

How Farmers Breaks Through The Marketing Clutter

Insurance company brings a new twist to a NASCAR staple: driver hero cards

Strategy

Esurance Moves Into The Big Leagues With Major League Baseball

Esurance Moves Into The Big Leagues With Major League Baseball

Direct-to-consumer insurer partners with pro sports league to expand reach and help modernize the baseball experience

Adding Value

New Jersey Devils Ramp Up NJ100 Program

New Jersey Devils Ramp Up NJ100 Program

NHL team uses networking program to facilitate business-building opportunities among C-level executives

Strategy

How Kohler Is Using Sponsorship To Gain Social Currency

How Kohler Is Using Sponsorship To Gain Social Currency

Kitchen and bath products manufacturer partners with Bonnaroo music festival as part of a new push to reach consumers in unexpected places

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