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Stories Tagged restaurant

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

Research

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

Scotiabank Arena naming rights deal, new Vegas franchise and a potential new deal with Molson Coors portends increased spending ahead

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

NBA leads the pack with an 8.8 percent increase in revenue

Activation

2016-2017 NBA Start-Of-Season Partner Activations

2016-2017 NBA Start-Of-Season Partner Activations

Mountain Dew builds on the success of Dew NBA 3X Tour; Anheuser-Busch, 2K, Tissot and others launch team and player-inspired products

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Pro Sports

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category

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