IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon
NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season
Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy
Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams
Meaningful media integration, engaging on-site displays and other ways to add sponsorship value
MiLB uses social platform to collect and curate content from club influencers, super-fans and players
Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform
Insurer leverages Rickie Fowler, Butch Harmon and Golf Digest to drive home the importance of a trusted advisor
Nathan Lindberg, Twitch director of global esports sponsorships, discusses the similarities between traditional and nontraditional sports properties at IEG 2017
Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis
Sponsorship Trends To Watch In 2018
Signs Point To Healthy Sponsorship Spending In 2018
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season
Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season
Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season