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Stories Tagged Digital Content

Pro Sports

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

NHL team uses a mix of promotions and community initiatives to celebrate its platinum anniversary

Sponsor Profile

How Bridgestone Is Driving Sponsorship Value

How Bridgestone Is Driving Sponsorship Value

Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most

Retail

The Time Is Right For ampm Sponsorships

The Time Is Right For ampm Sponsorships

C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners

Results

Bank of America Banks Success with MLB Activation

Bank of America Banks Success with MLB Activation

Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Automotive

Electric Vehicles Charge Up New Sponsorships

Electric Vehicles Charge Up New Sponsorships

Automakers use new and existing sponsorships to promote expanding electric vehicle portfolios

Emerging Category

Car Share Companies Share New Sponsorship Activity

Car Share Companies Share New Sponsorship Activity

Car2go, Maven and others use sponsorship to build visibility, acquire members and support growth ambitions

Sponsor Profile

How Cadillac Is Using The Arts To Drive Cultural Relevancy

How Cadillac Is Using The Arts To Drive Cultural Relevancy

Luxury vehicle maker partners with Global Citizen, Carpool Karaoke and other properties to engage Gen X and Gen Y consumers

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

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