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Stories Tagged Fairs and Festivals

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

Category Update

Cruise Lines Increase Sponsorship Capacity

Cruise Lines Increase Sponsorship Capacity

Cruise line operators sign new deals with sports and entertainment properties to promote new ships and lure new travelers

Sponsor Profile

Car2go Ramps Up Sponsorship To Support North American Expansion

Car2go Ramps Up Sponsorship To Support North American Expansion

Daimler AG unit partners with festivals, endurance sports events and other properties to promote on-demand transportation solution

Strategy

Enterprise Shares College Sports Assets To Promote Car Share Service

Enterprise Shares College Sports Assets To Promote Car Share Service

Car rental giant leverages new and existing sponsorships to promote Enterprise CarShare to students and others in the college milieu

Beverage

Sparkling ICE Turns On The Sponsorship Spigot

Sparkling ICE Turns On The Sponsorship Spigot

Carbonated beverage uses sponsorship to rejuvenate brand and support national expansion; plans to triple portfolio in 2013

Sponsor Profile

Jack Link’s Beefs Up Sponsorship Portfolio

Jack Link’s Beefs Up Sponsorship Portfolio

Meat snack partners with GoPro Mountain Games and MLB Seattle Mariners to sample product and support its Sasquatch-themed ad campaign

Selling

Sponsor Perspective: The Attributes Of A Good Property  

Sponsor Perspective: The Attributes Of A Good Property  

Dennis Bash, regional marketing manager with U.S. Bank, shares tips on selling sponsorship and working with sponsors

Selling

Companies Step Up Sponsorship To Promote Corporate Anniversaries

Companies Step Up Sponsorship To Promote Corporate Anniversaries

Wells Enterprises, Sun-Maid and others use sponsorship to celebrate anniversaries and other corporate milestones

Telecommunications

Huawei Gets On The Sponsorship Highway

Huawei Gets On The Sponsorship Highway

Chinese handset maker sponsors Jonas Brothers tour to build visibility in the U.S. market; mulls additional deals in the music space

Servicing

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

Rightsholders step up their game by increasing frequency, providing third-party research and using digital formats

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