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Stories Tagged Fairs and Festivals

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

Research

2014 Recap: Sponsorship Spending By Property Type

2014 Recap: Sponsorship Spending By Property Type

Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Category Update

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Move Over Ma Bell: How Telecommunications Companies Are Reshaping The Sports And Entertainment Landscape

Communications companies use technology to enhance the fan experience and improve athlete performance

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Category Update

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Convention And Visitors Bureaus Increase Out-Of-Market Sponsorship Activity

Visit Pensacola, Visit Orlando and others sign new deals ranging from international sports events to local fairs and festivals

Research

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

MillerCoors leads the herd as most active sponsor while banks are the most active category

Activation

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Three banks that are charting new ground in sponsorship activation

Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Airline launches “less is more” sponsorship strategy to free up activation dollars and maximize return on investment

Sponsor Profile

Birds Eye Steps Up To The Plate With Disney Partnership

Birds Eye Steps Up To The Plate With Disney Partnership

Frozen vegetable giant uses Disney partnership and mobile marketing campaign to promote the importance of healthy eating

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