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Stories Tagged Fairs and Festivals

Emerging Category

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

Colleges, universities and other academic institutions increase use of sponsorship to promote video game design programs

In Depth

The Declining Popularity of Category Exclusivity

The Declining Popularity of Category Exclusivity

Sponsors move away from exclusive packages in favor of marketing platforms that provide “ownable” assets

Category Update

Sponsorship In The Coffee Category Perks Up

Sponsorship In The Coffee Category Perks Up

Ground coffee marketers sign new deals to offset competition from single-serve offerings

Category Update

The Hottest Sponsorship Category In 2015? Solar

The Hottest Sponsorship Category In 2015? Solar

Solar energy companies partner with pro sports teams, music festivals and other properties to demonstrate sustainable energy in action

Apparel

New Balance Brings “Made In USA” To Life Via Experiential Marketing

New Balance Brings “Made In USA” To Life Via Experiential Marketing

Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

Beverages

More On Tap: Pabst To Expand Project Pabst

More On Tap: Pabst To Expand Project Pabst

Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event

Selling

Quick Hits: Five Alternative Payment Structures

Quick Hits: Five Alternative Payment Structures

The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures

Consumer Electronics

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

Chinese consumer electronics company inks title of NASCAR Xfinity Series race to build presence in U.S. market, with additional deals expected to follow

Selling

Sponsorship Sales Tips For the New Year

Sponsorship Sales Tips For the New Year

Sellers share tips, tactics and strategies for the New Year and beyond

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