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Stories Tagged Fairs and Festivals

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Category Update

Credit Unions Bank On New Sponsorships

Credit Unions Bank On New Sponsorships

Credit unions expand sponsorship portfolios in advance of proposed legislation that would loosen membership requirements

Strategy

Dean & DeLuca Develops A Taste For Sponsorship

Dean & DeLuca Develops A Taste For Sponsorship

Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Category Update

Beef Jerky Goes Upscale, And New Sponsorships Follow

Beef Jerky Goes Upscale, And New Sponsorships Follow

Jerky makers increase use of sponsorship to reach new audiences and promote new products

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Sponsor Profile

Spam Extends Shelf Life Of Spamerican! Tour

Spam Extends Shelf Life Of Spamerican! Tour

Hormel rolls sampling tour into year two with new markets and cause tie

Beverages

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Coney Island Brewing, Anheuser-Busch and others double down on sponsorship to promote hard soda offerings

Selling

How To: Sales Advice For Nonprofits (And Other Properties)

How To: Sales Advice For Nonprofits (And Other Properties)

Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

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