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Stories Tagged Fairs and Festivals

Sponsor Profile

Ride Austin Expands Sponsorship Portfolio

Ride Austin Expands Sponsorship Portfolio

Ride share service partners with ACL music festival, Austin Food + Wine Festival, Rodeo Austin and other local properties

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Selling

Key Questions To Ask When Qualifying Prospects

Key Questions To Ask When Qualifying Prospects

Principal Financial Group’s Chris Riedel King shares tips and tactics on qualifying potential partners

Sponsor Profile

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

Caribbean rum adds Neon Desert and LouFest to music festival portfolio; compliments national sweeps with local ticket promotions

Cause Marketing

How Subaru Is Using Sponsorship To Support Love Promise

How Subaru Is Using Sponsorship To Support Love Promise

Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign

Branded Entertainment

PepsiCo Takes Creators League To Sundance Film Fest

PepsiCo Takes Creators League To Sundance Film Fest

Beverage giant partners with film festival to introduce in-house production studio to directors, actors and other creatives

In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Best Practices

Advancements In Communications Between Properties And Sponsors

Advancements In Communications Between Properties And Sponsors

Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open

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