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Stories Tagged Fairs and Festivals

Selling

Getting It Done: Prospecting Sponsors And Closing Deals

Getting It Done: Prospecting Sponsors And Closing Deals

Industry sales vets share best practices on identifying prospects, adding value and closing deals

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Selling

Need To Know: Five Sales Tips From Industry Pros

Need To Know: Five Sales Tips From Industry Pros

Open communication, starter packages and financial incentives are key to renewing partners and gaining new sponsors

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Seeking Deals

Cricket Uses Sponsorship To Leap Over Competition

Cricket Uses Sponsorship To Leap Over Competition

Wireless carrier partners with Advance Auto Parts Monster Jam, NBA teams and other properties to support national expansion

Selling

Tactical Selling: Sponsorship Sales Tips For 2012

Tactical Selling: Sponsorship Sales Tips For 2012

Sales vets share tips and tactics on closing deals in the upcoming year

In Depth

Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

Sponsor Profile

Google Helps Properties Search For New Sponsors

Google Helps Properties Search For New Sponsors

Technology giant helps rightsholders create new inventory through Google+ social network; inks new deals with food fests and other types of events on behalf of Google Offers

Category Update

Extracurricular Activity: Colleges Brush Up On Sponsorship

Extracurricular Activity: Colleges Brush Up On Sponsorship

Public and private non-profit colleges and universities join for-profit schools in using sponsorship as a recruitment platform

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