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Stories Tagged Fairs and Festivals

Selling

Tactical Selling: Sponsorship Sales Tips For 2012

Tactical Selling: Sponsorship Sales Tips For 2012

Sales vets share tips and tactics on closing deals in the upcoming year

In Depth

Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

Sponsor Profile

Google Helps Properties Search For New Sponsors

Google Helps Properties Search For New Sponsors

Technology giant helps rightsholders create new inventory through Google+ social network; inks new deals with food fests and other types of events on behalf of Google Offers

Category Update

Extracurricular Activity: Colleges Brush Up On Sponsorship

Extracurricular Activity: Colleges Brush Up On Sponsorship

Public and private non-profit colleges and universities join for-profit schools in using sponsorship as a recruitment platform

Who Does What

Wireless Service Providers Call Up New Sponsorships

Wireless Service Providers Call Up New Sponsorships

Deals, strategies and contacts for the country’s five major wireless carriers

One-on-one

CenturyLink’s Marketing Quest: Integrating Qwest Sponsorships  

CenturyLink’s Marketing Quest: Integrating Qwest Sponsorships  

CenturyLink director of corporate sponsorship Rich Karlis discusses the telco’s burgeoning strategy following its April 2011 acquisition of Qwest Communications

Who Does What

Snack On This: Nutrition Bars Increase Sponsorship Activity

Snack On This: Nutrition Bars Increase Sponsorship Activity

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the four most active nutrition bar marketers

Selling

Best Practices: Aligning Sponsorship Sales With Corporate Budget Planning

Best Practices: Aligning Sponsorship Sales With Corporate Budget Planning

Sponsorship sales vets share tips on tapping budgets and securing deals for 2012 and beyond

Sponsor Profile

Amica Takes Amicable Approach To Sponsorship

Amica Takes Amicable Approach To Sponsorship

Insurer inks presenting status of The Bite of Oregon; places more emphasis on sponsorship as a one-on-one marketing platform

Category Update

No Chill Here: Ice Cream Marketers Increase Sponsorship Activity

No Chill Here: Ice Cream Marketers Increase Sponsorship Activity

Blue Bunny, Turkey Hill and other brands sign new ties to gain platforms for licensed product

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