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Stories Tagged Fairs and Festivals

Strategy

Bank Of The West Takes Sponsorship Westward

Bank Of The West Takes Sponsorship Westward

Financial services company uses sponsorship to support Go West brand advertising campaign

Emerging Category

Blood Banks Draw New Sponsorships

Blood Banks Draw New Sponsorships

BloodSource inks new deals with California State Fair, ECHL Stockton Thunder and other properties

Selling

Creative Selling: Sales Seasonality

Creative Selling: Sales Seasonality

Properties leverage sales seasons to uncover new prospects

Selling

Getting It Done: Prospecting Sponsors And Closing Deals

Getting It Done: Prospecting Sponsors And Closing Deals

Industry sales vets share best practices on identifying prospects, adding value and closing deals

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Selling

Need To Know: Five Sales Tips From Industry Pros

Need To Know: Five Sales Tips From Industry Pros

Open communication, starter packages and financial incentives are key to renewing partners and gaining new sponsors

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Seeking Deals

Cricket Uses Sponsorship To Leap Over Competition

Cricket Uses Sponsorship To Leap Over Competition

Wireless carrier partners with Advance Auto Parts Monster Jam, NBA teams and other properties to support national expansion

Selling

Tactical Selling: Sponsorship Sales Tips For 2012

Tactical Selling: Sponsorship Sales Tips For 2012

Sales vets share tips and tactics on closing deals in the upcoming year

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