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Stories Tagged Fairs and Festivals

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Activation

Why Beer Companies Are Taking A Pass On Category Exclusivity

Why Beer Companies Are Taking A Pass On Category Exclusivity

A-B InBev and MillerCoors move away from exclusive deals, creating an activation arms race in the beer category

Seeking Deals

T-Mobile Puts The Call Out For Local Sponsorships

T-Mobile Puts The Call Out For Local Sponsorships

Telco explores sponsorship opportunities in new and existing markets

Emerging Category

Edible Cookie Dough Develops A Taste For Sponsorship

Edible Cookie Dough Develops A Taste For Sponsorship

Dessert craze creates new opportunities for music festivals, sports venues and other properties

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

Adding Value

Best Practices: Adding Sponsorship Value

Best Practices: Adding Sponsorship Value

Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value

Apparel

OluKai Says Aloha To New Sponsorships

OluKai Says Aloha To New Sponsorships

Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store

Telecommunications

Who Does What: Wireless Service Providers

Who Does What: Wireless Service Providers

Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category

Emerging Category

Hydration Therapy Services Turn On The Sponsorship Spigot

Hydration Therapy Services Turn On The Sponsorship Spigot

I.V. therapy providers take their services to music festivals, marathons and other events where attendees may need hydration

In Depth

Signs Point To Healthy Sponsorship Spending In 2018

Signs Point To Healthy Sponsorship Spending In 2018

Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year

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