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In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

Apparel

PGA Of America Takes New Approach To Merchandising

PGA Of America Takes New Approach To Merchandising

Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

In Depth

Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

In Depth

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

IEG SR’s annual review and forecast projects 5.9 percent growth in North America; 5.2 percent globally

One-on-One

Subaru Likes The Sponsorship Road It Is On

Subaru Likes The Sponsorship Road It Is On

Q&A with the automaker’s sponsorship manager Todd Lawrence

Selling

How To Turn Volunteers Into The Gift That Keeps Giving

How To Turn Volunteers Into The Gift That Keeps Giving

Strategic ideas for getting the most from property volunteers in selling and servicing sponsorship

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