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Stories Tagged retail

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

Sponsor Profile

How Bridgestone Is Driving Sponsorship Value

How Bridgestone Is Driving Sponsorship Value

Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Fairs and Festivals

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Spending is expected to rise just 3 percent in 2017, trailing every property segment except for associations and membership organizations

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

Music Tours

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Activation

How NBA Marketing Partners Are Activating The 2017 Draft

How NBA Marketing Partners Are Activating The 2017 Draft

Product integration, social activation and surprise-and-delight consumer experiences take center stage at the 2017 NBA Draft

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

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