Stories Tagged spending

Music Tours

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor

College Sports

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Apart from apparel deals, insurance is the most active category, while AT&T is the most active brand

Category Update

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

Sponsorship spending, deals and other activity in the B2B technology category

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Research

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Year-over-year spending grows 11 percent, more than double the projected 4.8 increase in overall sponsorship spending in Central and South America

In Depth

The Deepest Sponsorship Pockets of 2014: IEG’s Top Spenders List

The Deepest Sponsorship Pockets of 2014: IEG’s Top Spenders List

IEG’s annual ranking of sponsorship’s biggest spenders

Retail

Supermarkets Go Shopping For New Sponsorships

Supermarkets Go Shopping For New Sponsorships

Supermarkets increase use of sponsorship to offset competition from dollar stores and other national retailers

Pro Sports

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season

New partnerships with Constellation, DraftKings, GoPro and other companies helps lift spending to new heights

Category Update

Wine Makers Uncork New Sponsorships

Wine Makers Uncork New Sponsorships

E. & J. Gallo, Jamieson Ranch and others sign new deals to build their brands, promote new products and engage millennials

Pro Sports

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

Spending on the NFL and its 32 teams rises 7.8 percent, nearly double the 4.2 percent increase in the overall sponsorship industry

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