Stories Tagged spending

Endurance Sports

Sponsorship Spending On Endurance Sports Rises 4.6% in 2015

Sponsorship Spending On Endurance Sports Rises 4.6% in 2015

Year-over-year increase exceeds the 4.5 percent increase in overall sports spending and 4.1 percent increase in overall sponsorship spending

In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

Fairs and Festivals

The Most Active Sponsors Of Fairs and Festivals

The Most Active Sponsors Of Fairs and Festivals

Anheuser-Busch InBev is the most active sponsor of fairs and festivals, while wine and spirits is the most active category

Telecommunications

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Pro Sports

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball posts the largest increase in year-over-year spending among the four major U.S. pro sports leagues

Pro Sports

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Spending grows 12 percent, outpacing year-over-year increases at the NFL, NBA and NHL

Cause Marketing

A Cause For Sponsorship: The Most Active Sponsors Of Causes

A Cause For Sponsorship: The Most Active Sponsors Of Causes

Bank of America, Coca-Cola and Johnson & Johnson lead the pack as the most active sponsors of causes

Golf

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Automakers are the most active category sponsoring golf, with BMW the most active sponsor

Pro Sports

Sponsorship Spending On The NBA Totals $739 Million In 2014-2015 Season

Sponsorship Spending On The NBA Totals $739 Million In 2014-2015 Season

Anheuser-Busch is the most active sponsor of the NBA, while insurance is the most active category

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