Stories Tagged spending

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Pro Sports

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category

Research

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category

Category Update

Sponsorship Primer: Paint Companies Seal New Deals

Sponsorship Primer: Paint Companies Seal New Deals

With Sherwin-Williams/Valspar mega-merger looming, paint companies expand portfolios to engage business and consumer audiences

Motorsports

Global Motorsports Spending To Total $5.58 Billion In 2016

Global Motorsports Spending To Total $5.58 Billion In 2016

Pressured by declining interest in F1, global spending is expected to grow just 2.8 percent in 2016

Pro Sports

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Spending on Major League Soccer, U.S. Soccer and other properties is expected to total $333 million in 2016

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Pro Sports

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge

Category Update

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

Casinos double down on sponsorship to entertain VIPs and reach new customers, with tribal casinos leading the charge

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Companies double down on sponsorship to satisfy consumers’ growing thirst for content

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