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Stories Tagged spending

In Depth

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

IEG’s annual ranking of sponsorship’s biggest spenders

Marathons

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Spending to rise 4.9 percent, exceeding the projected 4.5 percent increase in overall sponsorship spending

Pro Sports

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global Spending On Tennis To Grow 4.2 Percent In 2016

Tennis spending mixed: ATP secures handful of significant deals while WTA sees limited growth

Music Tours

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Anheuser-Busch remains the undisputed leader in live music, although new spending by Diageo helps close the ranks

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

Golf

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Alcoholic beverages lead the pack as the most active category sponsoring golf, with Anheuser-Busch as the most active sponsor

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Pro Sports

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Beer is the most active non-endemic sponsor of LATAM soccer, while banks are the most active shirt sponsor

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

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