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Stories Tagged spending

Pro Sports

NFL Sponsorship Revenue Totals $1.07 Billion In 2013 Season

NFL Sponsorship Revenue Totals $1.07 Billion In 2013 Season

Sponsorship spending rises 5.7 percent, easily outpacing the 4.5 percent increase in the overall sponsorship industry

In Depth

Radio Stations Turn Up The Volume On Proprietary Events

Radio Stations Turn Up The Volume On Proprietary Events

Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

In Depth

IEG’s Top Sponsorship Spenders List Swells To 93 Companies

IEG’s Top Sponsorship Spenders List Swells To 93 Companies

IEG’s annual ranking of sponsorship’s biggest spenders

In Depth

Following The Money: Sponsorship's Top Spenders of 2011

Following The Money: Sponsorship's Top Spenders of 2011

IEG’s annual ranking of sponsorship’s biggest spenders grows to 86 companies

In Depth

Deep Pockets: The Biggest Sponsorship Spenders of 2010

Deep Pockets: The Biggest Sponsorship Spenders of 2010

Number of U.S. companies spending more than $15 million a year increases to 77

In Depth

Who Spent What In ’09: IEG’s Top Sponsors List

Who Spent What In ’09: IEG’s Top Sponsors List

Reflecting last year’s dismal economy, most big spenders spent less in ’09

In Depth

Sponsors Send Clear Signal: We’re Coming Back

Sponsors Send Clear Signal: We’re Coming Back

Findings from annual IEG/Performance Research Sponsorship Decision-makers Survey

In Depth

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead

IEG SR’s annual review and forecast reveals first ever decline in North American sponsorship spending

In Depth

Who Spends The Most In Sponsorship: IEG Rankings Revealed

Who Spends The Most In Sponsorship: IEG Rankings Revealed

IEG SR’s annual ranking of the largest U.S. sponsors

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