Stories Tagged arts

In Depth

Mixed Bag: Sponsorship Spending To Surge In ’08, But Not Everyone Will Benefit

IEG SR’s annual forecast sees tremendous growth in spending, but not everyone participating in the windfall

Strategy

Northern Trust Takes Sponsorship In A Different Direction

Northern Trust extends role of sponsorship; new national and international deals support corporate initiative to build its brand

Adding Value

Season-long, Tailored Packages Are Just The Ticket For Baltimore Theater

Baltimore’s CenterStage boosts revenue by tying benefits to sponsors’ objectives and creating longer-term relationships

Added Value

Georgia Festival Builds Revenue By Providing New Benefits And Useful Information

Savannah Music Festival achieves double-digit revenue increases three years in a row by adding value through new benefits and providing ROI and research to sponsors

Adding Value

CVB Partners With Members To Boost Value For Sponsors

Los Angeles Convention and Visitors Bureau raises sponsorship revenue by building integrated packages that include value benefits secured from property members

Selling

Strategic Approach Helps Dallas Museum Paint Better Sponsorship Picture

Dallas Museum of Art increases revenue by responding to marketplace demands with business-building benefits for sponsors

In Depth

Projection: Sponsorship Growth To Increase For Fifth Straight Year

IEG SR’s annual forecast projects sponsorship spending to increase nearly 12 percent in ’07

In Depth

’06 Outlook: Sponsorship Growth Back To Double Digits

IEG SR’s annual forecast predicts double-digit spending growth for ’06

Selling

Marketing-driven Sponsorships Net Arts Venue Nearly $1 Million

Performing arts center gets serious about selling marketing-oriented sponsorship, raises almost $1 million

Alternatives To Cash

K.C. Art Museum And Partners Put New Spin On In-kind Deals

In-kind sponsors go beyond traditional roles to provide meaningful benefits for Kansas City museum

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