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Stories Tagged arts

Selling

Theater Gets Richer By Sharing The Wealth With Other Nonprofits

Indiana Repertory Theatre secures double-digit sponsorship increase in part by helping sponsors promote involvement with other nonprofits

Packaging

Saint Louis Symphony Finds Harmony With Sponsor Objectives

Saint Louis Symphony Finds Harmony With Sponsor Objectives

Orchestra nearly doubles sponsorship revenue in one year through marketing-driven offerings

Strategy

Samsung Targets Broader Customer Base With New Phones, Deals

Samsung Targets Broader Customer Base With New Phones, Deals

Samsung Mobile steps up sponsorship activity, grows beyond ties reaching teens and twenty-somethings

Selling

Small Market, Big Results For Orchestra’s Sponsorship Program

Success in a small market is achieved by the Lancaster Symphony Orchestra through a sponsorship sales strategy tailored to its local business base

Selling

All Peaks, No Valleys For Film Fest’s Sponsorship Income

Mill Valley Film Festival nearly doubles sponsorship revenue through strategic additions to sponsorship packages

Selling

Practical Sales Tips For Nonprofit Properties

Getting in the door and keeping sales conversations moving in the right direction can be a challenge for properties; tactical suggestions for having successful sales conversations

Who Does What

Hotel Chains Have No Reservations About Sponsorship

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Selling

Small Tweaks To Sales Approach Yield Big Returns For Baltimore Festival

Arts festival grows sponsorship revenue 70 percent in one year through some relatively minor packaging tweaks

In Depth

Mixed Bag: Sponsorship Spending To Surge In ’08, But Not Everyone Will Benefit

IEG SR’s annual forecast sees tremendous growth in spending, but not everyone participating in the windfall

Strategy

Northern Trust Takes Sponsorship In A Different Direction

Northern Trust extends role of sponsorship; new national and international deals support corporate initiative to build its brand

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