Stories Tagged arts

Strategy

Rums Of Puerto Rico Orders More Sponsorships

Rums Of Puerto Rico Orders More Sponsorships

Promotion organization expands sports, fashion and arts ties to drive interest in brands and their origin

Strategy

Will BMW’s New Campaign Bring Joy To Properties?

Will BMW’s New Campaign Bring Joy To Properties?

Automaker plans experiential ties to national branding platform

Activation

Out Of The Shadows: First Tennessee Bank Launches Perks Program

Out Of The Shadows: First Tennessee Bank Launches Perks Program

Ticket discounts, seat upgrades and other benefits offered to retail customers

Selling

How Three Non-sports Properties Are Gaining Sales Traction

How Three Non-sports Properties Are Gaining Sales Traction

Sales practices that are having success at attracting interest and securing deals

Category Update

National Publications See Need For Partnerships

National Publications See Need For Partnerships

Alliances with properties help media outlets fight for ad dollars

In Depth

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead

IEG SR’s annual review and forecast reveals first ever decline in North American sponsorship spending

Arts Sponsorship

Arts Sponsorship Spending To Total $838 Million In 2009

Arts Sponsorship Spending To Total $838 Million In 2009

Properties diversifying the prospect pool and becoming more responsive to partner needs; such agility is reflected in the experience of veteran arts seller Jon Holman

Property Sector Overview

Screening Sponsors: Film Fests Perform Well In Attracting Partners

Screening Sponsors: Film Fests Perform Well In Attracting Partners

Film festivals post healthy sponsorship gain in ’09 as they shift away from highlighting ID and tickets

Selling

Done Deals: How They Did Them

Sales pros share their secrets of how they have closed deals in a buyer’s market

One-on-One

New Approach, Skills Needed To Sell Sponsorship To Arts Properties

New Approach, Skills Needed To Sell Sponsorship To Arts Properties

Selling arts sponsorships is the topic as IEG SR goes one on one with Dallas Center for the Performing Arts’ Keri Kaiser

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