Stories Tagged arts

Lesa Ukman Perspective

Sponsorship Watch: Luxury Timepieces

Sponsorship Watch: Luxury Timepieces

IEG, LLC chairman provides insight into trends, strategies and deals on behalf of luxury watch makers

One-on-one

SAP: Making Sponsorship Run Better

SAP: Making Sponsorship Run Better

Software giant uses golf, tennis and other types of partnerships to showcase technology and tell story of how it helps rightsholders gain operational efficiencies

Sponsor Profile

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Luxury auto seeks positioning and lead generation opportunities

In Depth

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

IEG SR’s annual review and forecast projects 5.9 percent growth in North America; 5.2 percent globally

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

Category Update

Mutual Funds Investing More In Sponsorship

Mutual Funds Investing More In Sponsorship

Mutual fund companies are back in the market for partnerships after two years with little new activity

Category Update

Tequila Brands Take Shots At Sports And Event Sponsorships

Tequila Brands Take Shots At Sports And Event Sponsorships

Spirits category sees increased activity as more brands enter market and spur competitive spending

Category Update

Pet Products Brands Adopt More Sponsorships

Pet Products Brands Adopt More Sponsorships

With sales on the rise, pet food and product makers step up sponsorship activity

In Depth

Sponsors Call For More And Better Sponsorship Reporting

Sponsors Call For More And Better Sponsorship Reporting

Complete, contextual and customized fulfillment reports help sponsors evaluate success

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