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Stories Tagged arts

Sponsor Profile

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

Sustainability, credibility and creativity are key to Bavarian automaker’s success

Automotive

General Motors Makes A Splash On Behalf Of Chevy Spark  

General Motors Makes A Splash On Behalf Of Chevy Spark  

Auto maker partners with Color Run 5K series to promote new mini-car to twenty-something Millennials

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Sponsor Profile

Volkswagen Uses Music To Promote New Beetle

Volkswagen Uses Music To Promote New Beetle

Auto import sponsors Kraftwerk performance to promote redesigned Beetle with additional deals in the works

In Depth

Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

Who Does What

Snack On This: Nutrition Bars Increase Sponsorship Activity

Snack On This: Nutrition Bars Increase Sponsorship Activity

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the four most active nutrition bar marketers

Lesa Ukman Perspective

Sponsorship Watch: Luxury Timepieces

Sponsorship Watch: Luxury Timepieces

IEG, LLC chairman provides insight into trends, strategies and deals on behalf of luxury watch makers

One-on-one

SAP: Making Sponsorship Run Better

SAP: Making Sponsorship Run Better

Software giant uses golf, tennis and other types of partnerships to showcase technology and tell story of how it helps rightsholders gain operational efficiencies

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