Stories Tagged arts

Emerging Category

Airbnb Uses Sponsorship To Support Growth Ambitions

Airbnb Uses Sponsorship To Support Growth Ambitions

Peer-to-peer lodging company partners with TCS New York City Marathon, Australian national basketball team and other properties to promote new brand and engage local communities

Activation

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Three banks that are charting new ground in sponsorship activation

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Who Does What

Who Does What: B2B Technology Companies

Who Does What: B2B Technology Companies

Overview of strategies, spending and major deals for the most active companies in the B2B technology category

Strategy

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

Automaker taps fashion, design and culinary events to enhance brand relevancy among women and other cultural tastemakers

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

Financial Services

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

BMO Harris Expands Portfolio In The Wake Of M&I Acquisition

Regional bank extends sponsorship portfolio outside the Midwest to support BMO Financial Group’s 2011 acquisition of M&I Bank

Category Update

All Things Digital: Tech Companies Plug Into New Sponsorships

All Things Digital: Tech Companies Plug Into New Sponsorships

Technology companies ramp up deals across sports, arts and entertainment to showcase their offerings and humanize their brands

Seeking Deals

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Rising From The Ashes: AIG To Expand Sponsorship Portfolio

Eight months after launching a global rugby platform, insurance giant plans to sign new deals spanning sports and culture

Sponsor Profile

Lifting The Hood: Inside Infiniti’s College Basketball Program

Lifting The Hood: Inside Infiniti’s College Basketball Program

Kathy Roznowski, senior manager of media and experiential, discusses how the auto maker leverages ESPN, NABC and the NCAA to connect with college basketball fans and support its brand positioning

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