Stories Tagged arts

Apparel

New Balance Brings “Made In USA” To Life Via Experiential Marketing

New Balance Brings “Made In USA” To Life Via Experiential Marketing

Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Adding Value

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

How The Los Angeles Dodgers Use Instagram To Extend Sponsor Reach

MLB team leverages status as the world’s most geotagged sports venue to quench sponsors’ thirst for digital content  

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

In Depth

New Year To Be One Of Growth And Challenges for Sponsorship Industry

New Year To Be One Of Growth And Challenges for Sponsorship Industry

IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015

Activation

Soft Drink Brands Use Sponsorship to Create Shared Value

Soft Drink Brands Use Sponsorship to Create Shared Value

Soft drink marketers maximize value by connecting properties and consumers in nontraditional ways

Selling

Cirque du Soleil Breaks New Ground With Avatar Production

Cirque du Soleil Breaks New Ground With Avatar Production

Theatrical producer sells sponsorship to individual show for the first time due to the worldwide popularity of the 2009 science fiction film

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Research

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Bank of America continues its reign as the most active sponsor with 36 percent of museums reporting the bank as a partner

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