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Stories Tagged arts

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Arts

The Most Active Sponsors Of The Performing Arts

The Most Active Sponsors Of The Performing Arts

Bank of America is the most active sponsor with Wells Fargo in a close second

In Depth

As Sponsorship Borders Fall, Spending Rises

As Sponsorship Borders Fall, Spending Rises

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016

Category Update

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

Sponsorship spending, deals and other activity in the B2B technology category

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Category Update

Wine Makers Uncork New Sponsorships

Wine Makers Uncork New Sponsorships

E. & J. Gallo, Jamieson Ranch and others sign new deals to build their brands, promote new products and engage millennials

Apparel

New Balance Brings “Made In USA” To Life Via Experiential Marketing

New Balance Brings “Made In USA” To Life Via Experiential Marketing

Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

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