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Stories Tagged arts

Automotive

Electric Vehicles Charge Up New Sponsorships

Electric Vehicles Charge Up New Sponsorships

Automakers use new and existing sponsorships to promote expanding electric vehicle portfolios

Who Does What

Automobile Manufacturers: Who Does What

Automobile Manufacturers: Who Does What

Sponsorship spending, major deals and portfolio overviews at the five biggest spenders

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Category Update

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences

Strategy

Inside U.S. Bank’s New Sponsorship Strategy

Inside U.S. Bank’s New Sponsorship Strategy

U.S. Bank rolls out new sponsorship strategy, with a focus on leveraging local deals in support of national marketing initiatives

Cause Marketing

How Good Is The New Cool

How Good Is The New Cool

Afdhel Aziz, founder of brand purpose consultancy Conspiracy of Love, explains how brands can make money and do good by harnessing the power of cool

Emerging Category

Direct-To-Consumer Wine Companies Uncork New Sponsorships

Direct-To-Consumer Wine Companies Uncork New Sponsorships

A double-digit increase in DTC shipments drives new activity in the wine category

In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

Activation

Associated Bank Sees Success From Fan-First Activation Strategy

Associated Bank Sees Success From Fan-First Activation Strategy

Bank posts 74 percent increase in Green Bay Packers checking accounts as a result of fan engagement program

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