Stories Tagged consumer electronics

Category Update

Seagate Latest Data Storage Company To Expand Sponsorship Capacity

Seagate Technology signs with Download festival to promote new portable hard drive; joins other data storage makers active in sponsorship

Category Update

Game Changer: Nintendo Deals May Signal Industry Shift

Electronic game category takes new direction as success of Nintendo’s Wii results in mass-market sponsorships to reach casual gamers

Results

From Market Share Increases To Improved Images, Sponsorship Delivers Return

Quantifiable results shared by sponsors run the gamut from direct sales to heightened business relationships to image enhancement and awareness for a new brand

Strategy

Say Helio: Mobile Service To Introduce More Sponsorships In ’08

New mobile phone service in the market for more deals this year; Helio looks to reach teens and 20-somethings

Seeking Deals

Kodak Refocuses, Repurposes Role Of Sponsorship; New Deals Follow

Kodak back in the game with new corporate sponsorship strategy and an eye toward more deals

Hot Category

Portable Data Storage Makers Flash Their Wallets, Show Their Cards

Portable data storage makers increase sponsorship activity, seek broader range of property partners to reach consumers

Hot Category

New Deals Develop For Digital Camera Makers

Digital camera makers seek new deals as category sales soar

Who Does What

Big-box Retailers Mean Big Bucks To Properties

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

In Depth

Keeping Municipal Marketing Deals From Getting Lost In Translation

Municipal marketing fails to live up to the hype, but deals still can deliver for both parties when done right

Activation

Sponsors And Properties Taking Fuller Advantage Of Wireless Technology

Wireless technology allows properties and sponsors to promote their tie-ins in new ways to build more robust relationships with consumers

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