Stories Tagged consumer electronics

Digital Content

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Lighting giant teams with Live Nation to demonstrate the possibilities of Philips Hue connected systems

Strategy

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience

Pro Sports

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball posts the largest increase in year-over-year spending among the four major U.S. pro sports leagues

Sponsor Profile

Alcatel Onetouch Calls Up New Sponsorships

Alcatel Onetouch Calls Up New Sponsorships

Mobile phone maker increases North American marketing spend fivefold, with sponsorship playing a key role

Category Update

The Hottest Sponsorship Category In 2015? Solar

The Hottest Sponsorship Category In 2015? Solar

Solar energy companies partner with pro sports teams, music festivals and other properties to demonstrate sustainable energy in action

Cause Marketing

Inside Microsoft’s New Partnership With Special Olympics  

Inside Microsoft’s New Partnership With Special Olympics  

Technology giant helps Special Olympics modernize technology and enhance the athlete experience

Pro Sports

US Open Expands Social Media Wall, Adds New Sponsors

US Open Expands Social Media Wall, Adds New Sponsors

Pro tennis tournament spins off social media wall into three separate units and adds three new partners for 2014 event

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

New Sponsor

R.J. Reynolds Sponsors SXSW On Behalf Of Vuse

R.J. Reynolds Sponsors SXSW On Behalf Of Vuse

Tobacco powerhouse sponsors music and technology confab to support the national rollout of Vuse electronic cigarette

Selling

Need To Know: What Not To Do When Selling Sponsorship

Need To Know: What Not To Do When Selling Sponsorship

Sponsorship decision-makers from Regions, Janus and other companies offer advice on how sellers can improve their game

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