Subscribe Today for Unlimited Access

Stories Tagged beverage

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Music Tours

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor

Selling

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

Tennis organization creates mock-up campaign to show prospect how a partnership can be activated in the social sphere

Research

The Most Likely Categories To Purchase Exclusivity

The Most Likely Categories To Purchase Exclusivity

Non-alcoholic beverages are the most likely products to purchase exclusivity, while restaurants are the least likely

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

Activation

Need To Know: Trends To Watch In 2015

Need To Know: Trends To Watch In 2015

Virtual reality, big data and premium content will take on increased importance in 2015 and beyond

Selling

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Park district secures deals with Tommy Bahama, Petco and other new sponsors by replacing static inventory with holistic partnerships

Seeking Deals

History Channel Makes History With Sponsorship

History Channel Makes History With Sponsorship

TV network expands long-running sponsorship campaign; plans additional ties to draw viewers and engage advertisers

Displaying results 1-10 (of 39)
  < 1 2 3 4  >