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Stories Tagged financial services

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

Research

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

Scotiabank Arena naming rights deal, new Vegas franchise and a potential new deal with Molson Coors portends increased spending ahead

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Fairs and Festivals

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Spending is expected to rise just 3 percent in 2017, trailing every property segment except for associations and membership organizations

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

Music Tours

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot

Activation

Activation Rundown: 2017 Verizon WNBA All-Star Game

Activation Rundown: 2017 Verizon WNBA All-Star Game

Branded experiences, consumer promotions and other activations around the best of the best competition

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

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