Stories Tagged pro sports

Healthcare

Three Hot Buttons In The Hospital Category

Three Hot Buttons In The Hospital Category

Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission

Sponsor Profile

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs

Activation

What’s New At The 2018 Governors Ball

What’s New At The 2018 Governors Ball

Sponsors prep a mix of branded experiences, exclusive merchandise and other activations for eighth annual music fest

Sponsor Profile

San Manuel Casino Expands AEG Partnership

San Manuel Casino Expands AEG Partnership

Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

PNC doubles down on sponsorship to strengthen brand on the national stage

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Activation

Why Beer Companies Are Taking A Pass On Category Exclusivity

Why Beer Companies Are Taking A Pass On Category Exclusivity

A-B InBev and MillerCoors move away from exclusive deals, creating an activation arms race in the beer category

Seeking Deals

T-Mobile Puts The Call Out For Local Sponsorships

T-Mobile Puts The Call Out For Local Sponsorships

Telco explores sponsorship opportunities in new and existing markets

Emerging Category

Edible Cookie Dough Develops A Taste For Sponsorship

Edible Cookie Dough Develops A Taste For Sponsorship

Dessert craze creates new opportunities for music festivals, sports venues and other properties

Category Update

Lotteries Scratch Off New Approach To Sponsorship

Lotteries Scratch Off New Approach To Sponsorship

Lotteries boost sponsorship activity in bid to prompt young adults to play more frequently

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