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Stories Tagged automotive

Fairs and Festivals

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Spending is expected to rise just 3 percent in 2017, trailing every property segment except for associations and membership organizations

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

Music Tours

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

Results

Quick Hits: Sponsorship Results

Quick Hits: Sponsorship Results

Executives from Dow Chemical, ING and Toyota share sponsorship success at IEG 2017

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

Activation

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

A rundown of live fan engagements at NBA All-Star New Orleans

Arts

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Sponsorship Spending On The Arts To Grow 3.3 Percent In 2017

Bank of America maintains status as the most active sponsor of the arts

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

NBA leads the pack with an 8.8 percent increase in revenue

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