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Stories Tagged strategy

Sponsor Profile

HCL Sets Sail On Sports Marketing Course

HCL Sets Sail On Sports Marketing Course

IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon

Golf

Grant Thornton Launches Golf Marketing Campaign

Grant Thornton Launches Golf Marketing Campaign

Accounting firm signs multiyear partnerships with PGA Tour, The Players Championship and Rickie Fowler

Sponsor Profile

An Inside Look At BBVA’s Evolving Sponsorship Strategy

An Inside Look At BBVA’s Evolving Sponsorship Strategy

Financial services company signs new partnership with AEG, with portfolio diversity and customer access playing a key role

Sponsor Profile

JetBlue Takes Flight With Vulture Festival LA

JetBlue Takes Flight With Vulture Festival LA

Airline partners with pop culture festival to showcase its progressive approach to transcontinental flying

Best Practice

How The Chicago Bulls Are Maximizing Branded Content

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

Who Does What

Automobile Manufacturers: Who Does What

Automobile Manufacturers: Who Does What

Sponsorship spending, major deals and portfolio overviews at the five biggest spenders

Category Update

The Evolving Sponsorship Priorities In The Auto Category

The Evolving Sponsorship Priorities In The Auto Category

Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Who Does What

Who Does What: Insurance

Who Does What: Insurance

Portfolio overviews, major deals and sponsorship spending at the seven biggest spenders in the insurance category

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