Stories Tagged research

Arts

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Spending on performing arts organizations, symphony orchestras and other arts organizations to exceed $1 billion for the first time

One-on-One

How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

Sponsor Profile

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

Financial services company finds success using sports to promote philanthropic initiatives

Sponsor Profile

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Life sciences giant signs holistic partnership to promote healthcare and agricultural sciences to students and alumni

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

In Depth

Survey Finds Sponsors Looking For Slightly Different Benefits And Services From Properties

Survey Finds Sponsors Looking For Slightly Different Benefits And Services From Properties

Findings from the 14th annual IEG/Performance Research Sponsorship Decision-makers Survey

In Depth

Why McDonald’s Has Adopted A New Approach To Sponsorship Activation

Why McDonald’s Has Adopted A New Approach To Sponsorship Activation

McDonald’s reengineers how it activates its global sponsorships in light of dramatic changes in the way consumers interact with information and each other

In Depth

Cold Hard Facts: IEG/Performance Research Study Documents Economy’s Effect On Sponsors

Cold Hard Facts: IEG/Performance Research Study Documents Economy’s Effect On Sponsors

Study documents the impact of the down economy on sponsorship and activation spending

Strategy

County Tackles Tourism Growth Through Football Sponsorship

Virginia’s Loudon County signs sponsorship with NFL Washington Redskins

Targeting

Survey Reveals Which Brands Sports Fans Want To See As Sponsors

Turnkey Sports & Entertainment survey asks pro sports team fans

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