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Stories Tagged cause marketing

Selling

Union’s Involvement Helps Local Run Secure Six Figures In Sponsorship

Leveraging labor union tie pays off for local property; approaching companies that want to do business with union leads to $200,000 in sponsorship

In Depth

IEG Survey: Most Nonprofits Give Away Valuable Marketing Benefits

IEG Strategic Philanthropy Study reveals what donors are seeking from nonprofit partners and how those properties are responding

In Depth

Survey: Nine Out Of 10 Nonprofits Have At Least One Strategic Philanthropy Partnership

IEG Strategic Philanthropy Study reveals what donors are seeking from nonprofit partners and how those properties are responding

Lessons Learned

Lack Of Contract May Spell Early End For Cause Event

Establishing legal ownership can protect a property whose sponsor wants to continue operating an event without the originator

Who Does What

Consumer Electronics Manufacturers Turning On To More Sponsorship Opportunities

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

In Depth

Nonprofits Slow To Capitalize On Growth Of Strategic Philanthropy

IEG strategic philanthropy study reveals what donors are seeking from nonprofit partners and how those properties are responding

CAUSE MARKETING

Jones Apparel Keeps Up With Employees And Consumers

Jones Apparel Group builds first cause program through constituent research and leveraging of business partner assets

In Depth

How Whirlpool Builds Brand Loyalty And Sales Through Cause Partnership

Whirlpool uses research to make the case that strategic philanthropy can change consumer behavior and impact the bottom line

STRATEGY

Honda Signs With Keep America Beautiful To Keep Dealers Happy

Honda signs Keep America Beautiful sponsorship to support dealer community relations

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