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Stories Tagged cause marketing

Category Update

Pet Products Brands Adopt More Sponsorships

Pet Products Brands Adopt More Sponsorships

With sales on the rise, pet food and product makers step up sponsorship activity

Strategy

Will BMW’s New Campaign Bring Joy To Properties?

Will BMW’s New Campaign Bring Joy To Properties?

Automaker plans experiential ties to national branding platform

One-on-One

Pepsi’s New Marketing Direction (And Where You Might Fit In)

Pepsi’s New Marketing Direction (And Where You Might Fit In)

An interview with Pepsi beverages marketing maverick Frank Cooper III

Best Practices

Properties Build Connections Through Social Media

Properties Build Connections Through Social Media

Properties and social media creates a potent partnership for adding value to stakeholders and sponsors

Cause Marketing

Where Does Cause Marketing Go From Here For Nonprofit Partners?

Where Does Cause Marketing Go From Here For Nonprofit Partners?

IEG’s Vinu Joseph examines the future of cause marketing and its ability to generate revenue for nonprofit properties

Cause Marketing

Sponsorship Spending On Causes To Total $1.55 Billion This Year

Sponsorship Spending On Causes To Total $1.55 Billion This Year

Cause related programs still remain popular among corporate marketers due to their ability to support worthwhile organizations while also driving sales

Selling

AIDS Walk Producer Makes Big Revenue Strides By Altering Approach

AIDS Walk Producer Makes Big Revenue Strides By Altering Approach

AIDS Walk producer sees revenue spike after move from soliciting corporate gifts to marketing-oriented sponsorships

In Depth

Consumer Study: As Economy Shrinks, So Does Sponsorship Halo

Consumer Study: As Economy Shrinks, So Does Sponsorship Halo

Results from national survey conducted by Performance Research

In Depth

Far From Kid Stuff: Lessons From P&G On Successfully Partnering With Youth

Procter & Gamble shares insights into using partnerships to reach out to the youth market

In Depth

Strategic Philanthropy Survey: Donors Continue To Receive Marketing Benefits Gratis

IEG Strategic Philanthropy Study uncovers the latest developments in the tricky relationships between nonprofits and corporate donors

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