Stories Tagged cause marketing

Who Does What

Hotel Chains Make Room For Sponsorships

Hotel Chains Make Room For Sponsorships

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the six most active U.S. hotel chains

Selling

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Concentration on combining live, broadcast and digital platforms pays off for Maryland Public Television

One-on-one

Housing Slump Forces Changes, But Re/Max Makes New Sponsorship Deals

Housing Slump Forces Changes, But Re/Max Makes New Sponsorship Deals

Q&A with real estate franchise system’s vice president of brand marketing and sponsorship

Cause Marketing

Kimberly-Clark Partners With Girls For A Change To Promote New Kotex Line Extension

Kimberly-Clark Partners With Girls For A Change To Promote New Kotex Line Extension

Personal care marketer uses partnership to update conversation about menstruation

Category Update

Pet Products Brands Adopt More Sponsorships

Pet Products Brands Adopt More Sponsorships

With sales on the rise, pet food and product makers step up sponsorship activity

Strategy

Will BMW’s New Campaign Bring Joy To Properties?

Will BMW’s New Campaign Bring Joy To Properties?

Automaker plans experiential ties to national branding platform

One-on-One

Pepsi’s New Marketing Direction (And Where You Might Fit In)

Pepsi’s New Marketing Direction (And Where You Might Fit In)

An interview with Pepsi beverages marketing maverick Frank Cooper III

Best Practices

Properties Build Connections Through Social Media

Properties Build Connections Through Social Media

Properties and social media creates a potent partnership for adding value to stakeholders and sponsors

Cause Marketing

Where Does Cause Marketing Go From Here For Nonprofit Partners?

Where Does Cause Marketing Go From Here For Nonprofit Partners?

IEG’s Vinu Joseph examines the future of cause marketing and its ability to generate revenue for nonprofit properties

Cause Marketing

Sponsorship Spending On Causes To Total $1.55 Billion This Year

Sponsorship Spending On Causes To Total $1.55 Billion This Year

Cause related programs still remain popular among corporate marketers due to their ability to support worthwhile organizations while also driving sales

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