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Stories Tagged cause marketing

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

Emerging Category

Hot Sauce Brands Spice Up Music, Sports And Events

Hot Sauce Brands Spice Up Music, Sports And Events

Popular brands in growing category step up activity across variety of properties

Strategy

Don’t Call Them Sponsorships: The Strategy Behind Sprint Prepaid’s “Brand Pillars”

Don’t Call Them Sponsorships: The Strategy Behind Sprint Prepaid’s “Brand Pillars”

Interview with Virgin Mobile and Boost Mobile vice president of marketing Bob Stohrer

Sponsor Profile

Pepperidge Farm Supports Key Products Through Brand-specific Partnerships

Pepperidge Farm Supports Key Products Through Brand-specific Partnerships

Goldfish crackers and Milano cookies boost activation efforts around NBA, Komen ties, respectively

Category Update

Sub Category: Sandwich Chains Stack Up New Sponsorships

Sub Category: Sandwich Chains Stack Up New Sponsorships

National restaurant brands sign host of national and local deals in 2010

Who Does What

Hotel Chains Make Room For Sponsorships

Hotel Chains Make Room For Sponsorships

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the six most active U.S. hotel chains

Selling

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Concentration on combining live, broadcast and digital platforms pays off for Maryland Public Television

One-on-one

Housing Slump Forces Changes, But Re/Max Makes New Sponsorship Deals

Housing Slump Forces Changes, But Re/Max Makes New Sponsorship Deals

Q&A with real estate franchise system’s vice president of brand marketing and sponsorship

Cause Marketing

Kimberly-Clark Partners With Girls For A Change To Promote New Kotex Line Extension

Kimberly-Clark Partners With Girls For A Change To Promote New Kotex Line Extension

Personal care marketer uses partnership to update conversation about menstruation

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