Stories Tagged cause marketing

Category Update

Cereal Marketers Scoop Up Sponsorships

Cereal Marketers Scoop Up Sponsorships

Big brands sign new deals to gain a point of differentiation in crowded category

Sponsor Profile

Lexus Cooks Up New Partnerships

Lexus Cooks Up New Partnerships

Luxury auto marketer rolls out new activation program around epicurean events; expands existing sports portfolio

Category Update

Personal Grooming Category Brushes Up On Sponsorship

Personal Grooming Category Brushes Up On Sponsorship

BIC, Gillette and Schick expand use of sponsorship, branded entertainment and celebrity endorsement deals

In Depth

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

IEG SR’s annual review and forecast projects 5.9 percent growth in North America; 5.2 percent globally

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

Emerging Category

Hot Sauce Brands Spice Up Music, Sports And Events

Hot Sauce Brands Spice Up Music, Sports And Events

Popular brands in growing category step up activity across variety of properties

Strategy

Don’t Call Them Sponsorships: The Strategy Behind Sprint Prepaid’s “Brand Pillars”

Don’t Call Them Sponsorships: The Strategy Behind Sprint Prepaid’s “Brand Pillars”

Interview with Virgin Mobile and Boost Mobile vice president of marketing Bob Stohrer

Sponsor Profile

Pepperidge Farm Supports Key Products Through Brand-specific Partnerships

Pepperidge Farm Supports Key Products Through Brand-specific Partnerships

Goldfish crackers and Milano cookies boost activation efforts around NBA, Komen ties, respectively

Category Update

Sub Category: Sandwich Chains Stack Up New Sponsorships

Sub Category: Sandwich Chains Stack Up New Sponsorships

National restaurant brands sign host of national and local deals in 2010

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