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Stories Tagged cause marketing

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Sponsor Profile

Ben & Jerry’s Scoops Up New Music Festival Sponsorship

Ben & Jerry’s Scoops Up New Music Festival Sponsorship

Iconic ice cream brand sponsors Outside Lands as part of larger partnership with event producer Superfly Presents

Sponsor Profile

7-Eleven Takes To The Road And Stage

7-Eleven Takes To The Road And Stage

Convenience-store chain sponsors concert series, expands event marketing program to promote Slurpee brand

Sponsor Profile

Porsche Adds Cause Partnership To Sports-heavy Portfolio

Porsche Adds Cause Partnership To Sports-heavy Portfolio

New sponsorship of American Cancer Society Washington, D.C. fundraiser joins pro sports team deals

Arts

Successful Arts Properties Share Sales Best Practices

Successful Arts Properties Share Sales Best Practices

Segment bounces back from recession doldrums, but securing deals still takes creative strategies and tactics

Category Update

Cereal Marketers Scoop Up Sponsorships

Cereal Marketers Scoop Up Sponsorships

Big brands sign new deals to gain a point of differentiation in crowded category

Sponsor Profile

Lexus Cooks Up New Partnerships

Lexus Cooks Up New Partnerships

Luxury auto marketer rolls out new activation program around epicurean events; expands existing sports portfolio

Category Update

Personal Grooming Category Brushes Up On Sponsorship

Personal Grooming Category Brushes Up On Sponsorship

BIC, Gillette and Schick expand use of sponsorship, branded entertainment and celebrity endorsement deals

In Depth

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

IEG SR’s annual review and forecast projects 5.9 percent growth in North America; 5.2 percent globally

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