Stories Tagged cause marketing

Packaging

Philadelphia Flower Show’s New Sponsorship Strategy

Philadelphia Flower Show’s New Sponsorship Strategy

Flower show enhances on-site experience to reach new audiences and access new sponsors

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Who Does What

Personal Care Marketers Refresh Sponsorship Portfolios

Personal Care Marketers Refresh Sponsorship Portfolios

BIC, Colgate-Palmolive and Dial ink new deals with endurance sports events; other players also step up activity

In Depth

Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Sponsor Profile

Ben & Jerry’s Scoops Up New Music Festival Sponsorship

Ben & Jerry’s Scoops Up New Music Festival Sponsorship

Iconic ice cream brand sponsors Outside Lands as part of larger partnership with event producer Superfly Presents

Sponsor Profile

7-Eleven Takes To The Road And Stage

7-Eleven Takes To The Road And Stage

Convenience-store chain sponsors concert series, expands event marketing program to promote Slurpee brand

Sponsor Profile

Porsche Adds Cause Partnership To Sports-heavy Portfolio

Porsche Adds Cause Partnership To Sports-heavy Portfolio

New sponsorship of American Cancer Society Washington, D.C. fundraiser joins pro sports team deals

Arts

Successful Arts Properties Share Sales Best Practices

Successful Arts Properties Share Sales Best Practices

Segment bounces back from recession doldrums, but securing deals still takes creative strategies and tactics

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