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Stories Tagged cause marketing

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How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

NHM contemporizes sponsorship program by offering museum-wide assets, turnkey activation programs and fair market prices

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

In Depth

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

IEG SR's annual review and forecast projects North American sponsorship spending to grow 5.5 percent in 2013

Strategy

Western Union Gets Better With Sponsorship

Western Union Gets Better With Sponsorship

Vice president of global brand Marc Audrit discusses the thinking behind Western Union’s presenting sponsorship of the UEFA Europa League

Emerging Category

Greeting Card Companies Stock Up On Sponsorship

Greeting Card Companies Stock Up On Sponsorship

Recycled Paper Greetings, JustWink and others ink new deals to reach young adult consumers and offset declining sales

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

Packaging

Philadelphia Flower Show’s New Sponsorship Strategy

Philadelphia Flower Show’s New Sponsorship Strategy

Flower show enhances on-site experience to reach new audiences and access new sponsors

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Who Does What

Personal Care Marketers Refresh Sponsorship Portfolios

Personal Care Marketers Refresh Sponsorship Portfolios

BIC, Colgate-Palmolive and Dial ink new deals with endurance sports events; other players also step up activity

In Depth

Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

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