Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics
Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners
Lottery expands sponsorship portfolio, refines activation strategy and improves proposal screening process
A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show
Wireless services provider doubles down on customer perks as part of 10-year extension of London’s O2 Arena
MiLB partnership helps drive a nearly 15 percent increase in year-over-year dollar sales for upstart potato chip brand
Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers
Restaurant chain activates NCAA partnership with social media campaign around D1 championships
On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs
Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works
NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season
Sponsorship Spending Forecast: Continued Growth Around The World
Ride Share Companies Hail New Sponsorships
Who Does What: Insurance
How Minor League Baseball Is Using Club Content To Drive Fan Engagement
Watching the NFL as an Online Fan Isn’t Easy
Disney, ESPN Makes OTT Move
Amazon’s Live Sports Trifecta
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Chicago White Sox And Footprints To Recovery Partner On Awareness Initiative In The Fight Against Substance Abuse
LA Galaxy And The Partnership For A Healthier America Team Up For A Second Year In Support Of “Drink Up” Initiative To Encourage Water Consumption Across Los Angeles
First Command Is A Proud Sponsor Of The Naval Academy Athletic Association
Aflac Serves as Diamond Sponsor at CureFest for Childhood Cancer Awareness Month
T-Mobile Arena in Las Vegas Names StubHub, AXS as Official Secondary Ticketing Partners
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