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How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

New Sponsor

HomeAdvisor Finds A New Home At Local Events

HomeAdvisor Finds A New Home At Local Events

Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners

Sponsor Profile

Colorado Lottery Scratches Off New Sponsorship Strategy

Colorado Lottery Scratches Off New Sponsorship Strategy

Lottery expands sponsorship portfolio, refines activation strategy and improves proposal screening process

Sponsor Profile

How Zappos Has Found Sponsorship To Be A Good Fit

How Zappos Has Found Sponsorship To Be A Good Fit

A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show

Sponsor Profile

How O2 Is Using Sponsorship To Prevent Customer Churn

How O2 Is Using Sponsorship To Prevent Customer Churn

Wireless services provider doubles down on customer perks as part of 10-year extension of London’s O2 Arena

Sponsor Profile

How Uncle Ray’s Has Found Success With Minor League Baseball

How Uncle Ray’s Has Found Success With Minor League Baseball

MiLB partnership helps drive a nearly 15 percent increase in year-over-year dollar sales for upstart potato chip brand

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

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