Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract
Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018
Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018
Credit union partners with MLS team to build mindshare, acquire new members and demonstrate community roots
Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line
Business services provider partners with Staples Center and the LA Kings to support West Coast expansion
Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience
Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018
E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond
Spending growth is expected to slow following the 2016 Copa America Centenario, but corporate interest remains healthy