HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs
Colorado State University secures partnership with Public Service Credit Union by offering more than impressions
CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018
Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018
Lessons learned from Bose’s social-first activation strategy
Sponsors share their pet peeves when working with properties
Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy
College sports giant finds success leveraging fan data to drive ticket sales
Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value
Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance