Meaningful media integration, engaging on-site displays and other ways to add sponsorship value
MiLB uses social platform to collect and curate content from club influencers, super-fans and players
Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming
U.S. Bank rolls out new sponsorship strategy, with a focus on leveraging local deals in support of national marketing initiatives
Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics
Afdhel Aziz, founder of brand purpose consultancy Conspiracy of Love, explains how brands can make money and do good by harnessing the power of cool
Audi’s Loren Angelo discusses the role sponsorship has played in the automaker’s evolution from an alternative to a challenger brand
A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show
Financial services company leverages Gaelic Athletic Association to win back consumers following the global financial crisis
Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship
NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season
Sponsorship Spending Forecast: Continued Growth Around The World
Ride Share Companies Hail New Sponsorships
Who Does What: Insurance
How Minor League Baseball Is Using Club Content To Drive Fan Engagement
Watching the NFL as an Online Fan Isn’t Easy
Disney, ESPN Makes OTT Move
Amazon’s Live Sports Trifecta
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Chicago White Sox And Footprints To Recovery Partner On Awareness Initiative In The Fight Against Substance Abuse
LA Galaxy And The Partnership For A Healthier America Team Up For A Second Year In Support Of “Drink Up” Initiative To Encourage Water Consumption Across Los Angeles
First Command Is A Proud Sponsor Of The Naval Academy Athletic Association
Aflac Serves as Diamond Sponsor at CureFest for Childhood Cancer Awareness Month
T-Mobile Arena in Las Vegas Names StubHub, AXS as Official Secondary Ticketing Partners
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