Anheuser-Busch’s new incentive-based sponsorship model opens the door to pay-for-performance and other nontraditional payment structures
Colorado State University secures partnership with Public Service Credit Union by offering more than impressions
Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments
Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy
Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance
The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty
Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works
Beverage giant leverages sports portfolio with post-game experiences that span music, food and culture
Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration
Chinese manufacturers call up new deals with global sports properties
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Sponsorship Trends To Watch In 2018
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season
How Sponsors Plan To Activate The 2017-2018 NBA Season
Why Beer Companies Are Taking A Pass On Category Exclusivity
The State of Sponsorship Part 2: Weaknesses and Strengths
The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts
Two Issues Sponsors and Properties Should Be Thinking and Talking About
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Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team
Nordstrom To Sponsor The Tony Awards Red Carpet For Fourth Consecutive Year
BFGoodrich Debuts as Title Sponsor of the SCORE Baja 500
LPGA and 18Birdies Announce Joint Initiative to Promote Women’s Golf
Herbalife Nutrition Renews Partnership As Official Nutrition Sponsor Of Cristiano Ronaldo
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