MiLB uses social platform to collect and curate content from club influencers, super-fans and players
Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming
U.S. Bank rolls out new sponsorship strategy, with a focus on leveraging local deals in support of national marketing initiatives
Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics
Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category
Afdhel Aziz, founder of brand purpose consultancy Conspiracy of Love, explains how brands can make money and do good by harnessing the power of cool
Partnership gives school real-life case study while helping soccer team build its fan base in the U.S. market
Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint
Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life
Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry
NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season
Sponsorship Spending Forecast: Continued Growth Around The World
Ride Share Companies Hail New Sponsorships
Who Does What: Insurance
How Minor League Baseball Is Using Club Content To Drive Fan Engagement
Watching the NFL as an Online Fan Isn’t Easy
Disney, ESPN Makes OTT Move
Amazon’s Live Sports Trifecta
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Chicago White Sox And Footprints To Recovery Partner On Awareness Initiative In The Fight Against Substance Abuse
LA Galaxy And The Partnership For A Healthier America Team Up For A Second Year In Support Of “Drink Up” Initiative To Encourage Water Consumption Across Los Angeles
First Command Is A Proud Sponsor Of The Naval Academy Athletic Association
Aflac Serves as Diamond Sponsor at CureFest for Childhood Cancer Awareness Month
T-Mobile Arena in Las Vegas Names StubHub, AXS as Official Secondary Ticketing Partners
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