HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs
Anheuser-Busch’s new incentive-based sponsorship model opens the door to pay-for-performance and other nontraditional payment structures
Colorado State University secures partnership with Public Service Credit Union by offering more than impressions
Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments
Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy
Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance
The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty
Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works
Beverage giant leverages sports portfolio with post-game experiences that span music, food and culture
Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration