Stories Tagged activation

Sponsor Profile

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs

Automotive

How Fiat Is Marching To Its Own Sponsorship Beat

How Fiat Is Marching To Its Own Sponsorship Beat

Automaker partners with Bonnaroo music festival to promote new Apple Music in-car experience

Emerging Category

Co-living Service Makes Room For Sponsorship

Co-living Service Makes Room For Sponsorship

Roomi partners with Taste of Country, Mountain Jam and other music festivals to promote roommate finding service

Sponsor Profile

San Manuel Casino Expands AEG Partnership

San Manuel Casino Expands AEG Partnership

Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

PNC doubles down on sponsorship to strengthen brand on the national stage

Results

Three Examples Of Sponsorship Success

Three Examples Of Sponsorship Success

BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018

Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018

Digital Content

Five Tips On Becoming A Social-First Brand

Five Tips On Becoming A Social-First Brand

Lessons learned from Bose’s social-first activation strategy

Strategy

Swedish Fish Takes A Deeper Dive Into Sponsorship

Swedish Fish Takes A Deeper Dive Into Sponsorship

Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout

Best Practice

The Ten Golden Rules Of Experiential Marketing

The Ten Golden Rules Of Experiential Marketing

Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments

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