Spending grows nearly 11 percent thanks to the Vegas Golden Knights and new uniform deal with Adidas
Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission
HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs
Sponsors prep a mix of branded experiences, exclusive merchandise and other activations for eighth annual music fest
Automaker partners with Bonnaroo music festival to promote new Apple Music in-car experience
Roomi partners with Taste of Country, Mountain Jam and other music festivals to promote roommate finding service
League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives
Anheuser-Busch’s new incentive-based sponsorship model opens the door to pay-for-performance and other nontraditional payment structures
Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement
Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract