Stories Tagged

Research

Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season

Spending grows nearly 11 percent thanks to the Vegas Golden Knights and new uniform deal with Adidas

Healthcare

Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission

Sponsor Profile

HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs

Activation

Sponsors prep a mix of branded experiences, exclusive merchandise and other activations for eighth annual music fest

Automotive

Automaker partners with Bonnaroo music festival to promote new Apple Music in-car experience

Emerging Category

Roomi partners with Taste of Country, Mountain Jam and other music festivals to promote roommate finding service

Activation

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

Selling

Anheuser-Busch’s new incentive-based sponsorship model opens the door to pay-for-performance and other nontraditional payment structures

Strategy

Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement

Sponsor Profile

Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract

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