Sponsorship Property Types

Fairs And Festivals

Automakers Make Their Mark At State Fairs

Automakers Make Their Mark At State Fairs

The State Fair of Louisiana and Arkansas State Fair sign first-ever presenting sponsors

Golf

Tempur Pedic Shows Love Around PGA Tour Sponsorship

Tempur Pedic Shows Love Around PGA Tour Sponsorship

Mattress giant builds PGA Tour pro a new bed to accommodate sleeping needs at the US Open

Pro Sports

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season

New partnerships with Constellation, DraftKings, GoPro and other companies helps lift spending to new heights

Cause Marketing

Arizona Diamondbacks Take Youth Jersey Program Statewide

Arizona Diamondbacks Take Youth Jersey Program Statewide

After testing the program in Phoenix, MLB team takes Little League jersey program statewide and adds corporate support

Arts

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Winning Big When You’re Small: How The Shakespeare Theatre Company Stands Out From The Pack

Tips, tactics and strategies on how arts organizations and other small properties can win big

Cause Marketing

How Mizuno Uses Social Media To Promote Brand Purpose

How Mizuno Uses Social Media To Promote Brand Purpose

Ahmet Abaci, vice president of brand marketing and management, discusses the sporting goods company’s “What If Everybody Ran” campaign at IEG 2015

Pro Sports

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

Spending on the NFL and its 32 teams rises 7.8 percent, nearly double the 4.2 percent increase in the overall sponsorship industry

Pro Sports

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level

Motorsports

Global Motorsports Spending To Total $5.43 Billion in 2015

Global Motorsports Spending To Total $5.43 Billion in 2015

General Motors is the most active sponsor of motorsports while Chevrolet is the most active brand

Cause Marketing

Ross Stores Expands Partnership With Boys & Girls Clubs Of America

Ross Stores Expands Partnership With Boys & Girls Clubs Of America

Department store chain launches first in-store promotion with BGCA to support philanthropic mission

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