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Sponsorship Property Types

Motorsports

Global Motorsports Spending To Total $5.43 Billion in 2015

Global Motorsports Spending To Total $5.43 Billion in 2015

General Motors is the most active sponsor of motorsports while Chevrolet is the most active brand

Cause Marketing

Ross Stores Expands Partnership With Boys & Girls Clubs Of America

Ross Stores Expands Partnership With Boys & Girls Clubs Of America

Department store chain launches first in-store promotion with BGCA to support philanthropic mission

Arts

Soho House Secures Global Partnership With BMW

Soho House Secures Global Partnership With BMW

Private club leverages automaker’s support of contemporary art to create a global marketing platform for the BMW i3

Golf

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Spending climbs 3.1 percent as sluggish economies in Europe and Asia weigh on growth

Cause Marketing

Inside Microsoft’s New Partnership With Special Olympics  

Inside Microsoft’s New Partnership With Special Olympics  

Technology giant helps Special Olympics modernize technology and enhance the athlete experience

Pro Sports

The Most Active Companies And Categories Sponsoring Pro Sports

The Most Active Companies And Categories Sponsoring Pro Sports

Automakers join insurance as the most active categories sponsoring the four major U.S. pro sports leagues

Pro Sports

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season

Fairs And Festivals

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Spending on festivals, fairs and annual events remains sluggish as marketers opt for pro sports and other high-profile properties

Arts

Marriott Partners With Joffrey Ballet For Poise And Grace

Marriott Partners With Joffrey Ballet For Poise And Grace

Luxury hotel chain improves the guest experience through ballet-inspired employee training program

Pro Sports

US Open Expands Social Media Wall, Adds New Sponsors

US Open Expands Social Media Wall, Adds New Sponsors

Pro tennis tournament spins off social media wall into three separate units and adds three new partners for 2014 event

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