Sponsorship Property Types

Arts

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Milwaukee Film Festival Posts 15 Percent Increase In Sponsorship Revenue

Film fest adds 49 new sponsors thanks to dedicated sales team and proactive board of directors

Pro Sports

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global Spending On Tennis To Grow 4.2 Percent In 2016

Tennis spending mixed: ATP secures handful of significant deals while WTA sees limited growth

Music Tours

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Anheuser-Busch remains the undisputed leader in live music, although new spending by Diageo helps close the ranks

Golf

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Alcoholic beverages lead the pack as the most active category sponsoring golf, with Anheuser-Busch as the most active sponsor

Pro Sports

Sponsorship Trend: Major Carriers Move Away From Charter Service

Sponsorship Trend: Major Carriers Move Away From Charter Service

Major airlines move away from charter service, but smaller carriers fill the void

Pro Sports

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Beer is the most active non-endemic sponsor of LATAM soccer, while banks are the most active shirt sponsor

Fairs And Festivals

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Spending is expected to rise just 2.1 percent in 2016, trailing sports, causes and every other property segment

Fairs And Festivals

The Most Active Sponsors Of State Fairs

The Most Active Sponsors Of State Fairs

Anheuser-Busch and Ford are the most active sponsors of state fairs, while telecommunications is the most active category

Arts

The Most Active Sponsors Of The Performing Arts

The Most Active Sponsors Of The Performing Arts

Bank of America is the most active sponsor with Wells Fargo in a close second

Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

GoPro is by far the most active sponsor of action sports with Anheuser-Busch and Samsung tied in a distant second

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