Sponsorship Property Types

Pro Sports

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue

College Sports

Naming Rights Deal Moves Beyond Reach

Naming Rights Deal Moves Beyond Reach

Colorado State University secures partnership with Public Service Credit Union by offering more than impressions

College Sports

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor

Arts

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Spending on performing arts organizations, symphony orchestras and other arts organizations to exceed $1 billion for the first time

Cause Marketing

The Most Active Sponsors Of Causes

The Most Active Sponsors Of Causes

Bank of America is the most active sponsor of causes while retail is the most active category

Pro Sports

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the NFL and its 32 teams grows 5.9 percent

Pro Sports

Opposites Attract: Soccer Club Inks Partnership With Performing Arts Organization

Opposites Attract: Soccer Club Inks Partnership With Performing Arts Organization

Northampton Town FC partners with Royal & Derngate to promote upcoming events and reach new audiences

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball leads the pack in year-over-year revenue growth and number of new sponsors

Golf

Grant Thornton Launches Golf Marketing Campaign

Grant Thornton Launches Golf Marketing Campaign

Accounting firm signs multiyear partnerships with PGA Tour, The Players Championship and Rickie Fowler

Pro Sports

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

NHL team uses a mix of promotions and community initiatives to celebrate its platinum anniversary

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