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Sponsorship Insights

Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them
Jim Andrews Aug 4

Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them

One of the underlying reasons for the creation of ESP Properties was the opportunity to assist sports, entertainment and other types of properties in taking advantage of the ways a new generation of consumers accesses and engages with media and content. more

 
Inspiring Stories from Doha GOALS Forum
Lesa Ukman Aug 4

Inspiring Stories from Doha GOALS Forum

We were privileged to lead a taskforce at last week’s Doha GOALS (Gathering of All Leaders in Sport), an invitation-only conference produced by Richard Attias & Associates. more

 
Supermarkets: A Sponsorship Category Update
Whitepaper

Supermarkets: A Sponsorship Category Update

The time is right for partnerships between supermarket chains and properties, particularly those with a local focus. The way consumers shop for food has changed and traditional grocers have felt the squeeze. They are turning to sponsorships—and the exclusive benefits and promotional platforms they offer to provide an important differentiator from the competition. more

 
Property Benchmarking Survey [INFOGRAPHIC]
Infographic

Findings from the First-ever IEG Property Benchmarking Survey

Although rightsholders report many successes, they continue to miss out by not providing “must-have” benefits and services, and not monetizing any of the content they produce. more

 
How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion
Lesa Ukman Jun 22

How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion

Milan is a city where fashion brands come to life as hotels and nightclubs—Armani, Bulgari, Moschino—and restaurants—Dsquared2, Just Cavalli, Trussardi, etc. It is a city where fashion brands also build museums to themselves. Just a month ago, Giorgio Armani opened Armani Silos. The building (designed by Armani himself) is all about selling Armani’s craft, containing three floors of gallery space dedicated to the designer’s famous soft tailoring. more

 
NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season [INFOGRAPHIC]
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NHL Sponsorship Revenue Totals $447 Million in 2014-2015 Season

Sponsorship Spending on the National Hockey League and its 30 clubs totaled $447 million in the 2014-2015 season, up 9.2 percent from the previous year. more

 
Four Keys to Becoming a Data-Driven Organization
Jessi Sanchez and Jessica Parr Jun 2

Four Keys to Becoming a Data-Driven Organization

We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types. more

 
What I Learned at EMS 2015
Bryce McMichael May 22

What I Learned at EMS 2015

A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens: more

 
What I Learned Reviewing 40 Hours of IEG Conference Video
Jim Andrews Apr 29

What I Learned Reviewing 40 Hours of IEG Conference Video

I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more

 
NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season

Sponsorship revenue for the NFL and its 32 teams totaled $1.15 billion in the 2014 season, up 7.8% from 2013, according to IEG Research. more

 
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